iykyk Publication
If You Know You Know is a cultural publication capturing the bold attitudes and outspoken GenZ culture, through provocative, relevant interviews and content that reflect the changing of the world being influenced by the next generation.
iykyk is an irreverent and youthful voice that ignites creativity, breaks down barriers, and asks fervidly: “Why not?”
Unified . Bold . Passionate . Youthful . Intrepid . Creative . Gutsy . Provocative . Powerful . Inclusive . Diverse .
Unified . Bold . Passionate . Youthful . Intrepid . Creative . Gutsy . Provocative . Powerful . Inclusive . Diverse .
Wordmark Exploration
Experimenting with typefaces, examining various typographic factors and design elements. Adapting the wordmark in order to match the overall meaning and essence of the publication.
Typeface Exploration
Laying out a mixture of typefaces in a publication format. Analyzing how they interact with one another when combined on a page.
Grid System Experiment
Organizing text and images on a variety of grids. Testing line length, legibility, type size, image placement, and overall format in order to create eye-catching spreads that work together to form a cohesive publication.
Cover Study
Experimenting with cover designs by combining typography and images that relate to the content within the publication. Exploring how the wordmark is incorporated on the cover and how it connects to the image and type.
Style Guide
Guidelines and rules applied throughout the publication, creating structure and intention throughout.
Final Spreads
Final publication including a cover page, table of contents, a feature article, and an interview article.
