BÉIS Camp
A traveling pop-up activation completed during my Summer 2024 internship at MKG. The experience was created for BÉIS, a luggage company founded by Shay Mitchell, in partnership with the National Park Foundation. BÉIS Camp traveled across the country, stopping at a total of four National Parks where visitors could purchase products from the new Utility Collection, take photos, play games, win giveaways, and interact with the space.
Client Objectives
Moodboard
The overall aesthetic takes inspiration from classic road side shops like tackle and bait stores but BÉIS-ifed with a layer of creativity and polish. Campcore will also be showcased throughout to create a storyline for the products being sold and the tour as a whole.
Activation Touchpoints
Signage
Graphic signage was heavily incorporated into the space ranging from product information cards, large dimensional signs, decorative posters, pricing signage, etc.
Large Vinyl Applications
Designing several large-format vinyl graphics to elevate the space, including all sides of the RV wrap, interior wall vinyls, and large signage pieces.
Branded Items
Details within the activation were a key element when engaging guests and driving brand awareness. Visitors interacted with BÉIS branded games, coloring sheets, faux food cans with quirky messaging, and several product takeaways including socks, playing cards, keychains, etc.
