Dot Dash Tote Bags
Series of promotional tote bags designed to increase brand awareness for Dot Dash, an architectural lighting design studio based in NYC.
Client Objectives
Research
Compiling inspirational images of Dot Dash’s projects in order to familiarize myself with their brand and style.
Concept Exploration + Process
Testing various concepts, while using Dot Dash’s projects as a reference, and building abstract textures and designs that are connected to the brand at their core.
Digital Sketches
Using key ideas from my concept exploration to create digital sketches, varying in contrast, texture, and layout.
